Employer Brand

Defining your employer proposition is essentially finding the answer to this simple question: “Why should people choose to work for us instead of someone else?”

It’s easy to simply focus on the visual outputs – we work with you to understand what it’s like to work for your business and obtain an accurate picture of how your employees and the external market perceive you. We want to provide insight and data, giving you valuable feedback to make informed decisions when building your EVP.

How can we help you?

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Research

Your competitors, external talent, and internal employees to provide you with accurate insights and perceptions.

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EVP Creation

Create a visual style and narrative theme that will set you aside from your competitors, catching the eye and winning the hearts and minds of talent audiences.

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Launch and Management

Make sure your employer brand isn’t launched with a bang, but then left to wither on the vine.

How we helped our clients uncover their employer brand

We have become a key partner to ASMPT in identifying their EVP and implementing this into their Employer Brand. We support ASMPT in producing Recruitment Marketing material with the goal of engaging both active and passive candidates.

“Cogito have become a key partner to Moog in delivering Employer Brand projects. As a business, we have an appetite to continually evolve how we attract, engage and retain talented people across the globe and Cogito’s expertise has helped us to do this.”

Our Employer Brand support has included a mix of internal and external research, with both successfully uncovering how they are perceived in the market. We have also supported the management of IVC’s employer brand, by ensuring that they engage with passive candidates.

Initially, Mole Valley Farmers wanted to understand the external market in terms of awareness and perception – that’s where our External market research proved to be effective. Since, we have provided support in the creation of their EVP, as well as the launch of this.

Employer Brand Insights July 2023

by cogitotalent | Jul 31, 2023

This white paper delves into the current themes within the employer branding world. It provides HR and Talent Acquisition professionals with valuable insights and statistics to help them understand the talent pool's needs and build effective attraction strategies for...

Employer Brand Insights

by cogitotalent | Apr 25, 2023

Understanding candidates' needs is essential for employers, as employee attraction and retention becomes more challenging than ever. This white paper covers a range of employer brand insights and determines what employers should focus on to improve their proposition...

Common Mistakes Made When Developing An EVP

by cogitotalent | Mar 23, 2023

To avoid employer branding mistakes, companies should avoid focusing too much on benefits and not enough on culture, using vague buzzwords, only featuring top-level executives in people profiles, using a one-size-fits-all approach to the Employee Value Proposition (EVP), and overselling the company culture. Honesty is crucial in creating an effective EVP.

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