Understand Your Employer Perception And Build A Sustainable Employer Brand
Your Employer Brand Is Essential
Defining your employer proposition is essentially finding the answer to this simple question: “Why should people choose to work for us instead of someone else?”
It’s easy to simply focus on the visual outputs – we work with you to understand what it’s like to work for your business and obtain an accurate picture of how your employees and the external market perceive you. We want to provide insight and data, giving you valuable feedback to make informed decisions when building your EVP.
How can we help you?
Your competitors, external talent, and internal employees to provide you with accurate insights and perceptions.
Create a visual style and narrative theme that will set you aside from your competitors, catching the eye and winning the hearts and minds of talent audiences.
Launch and Management
Make sure your employer brand isn’t launched with a bang, but then left to wither on the vine.
How we helped our clients uncover their employer brand
We have become a key partner to ASMPT in identifying their EVP and implementing this into their Employer Brand. We support ASMPT in producing Recruitment Marketing material with the goal of engaging both active and passive candidates.
“Cogito have become a key partner to Moog in delivering Employer Brand projects. As a business, we have an appetite to continually evolve how we attract, engage and retain talented people across the globe and Cogito’s expertise has helped us to do this.”
Our Employer Brand support has included a mix of internal and external research, with both successfully uncovering how they are perceived in the market. We have also supported the management of IVC’s employer brand, by ensuring that they engage with passive candidates.
Initially, Mole Valley Farmers wanted to understand the external market in terms of awareness and perception – that’s where our External market research proved to be effective. Since, we have provided support in the creation of their EVP, as well as the launch of this.
Arrange a call with us to explore our strategy towards enhancing your Employer Brand.
Some of our fantastic clients
Watch: 10 Reasons You Need To Develop Your Employer Brand
Our case studies
How Cogito Employer Brand Research helped The Telegraph Win Awards for its Employer Branding
The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for more than 160 years. The Telegraph Media Group (TMG) wanted to obtain an...
Gazprom – Employer Brand Audience Research – Case Study
Gazprom Energy – finding the truth in talent audience perceptions In January 2020, Gazprom Energy approached their Employer Branding agency partner - That Little Agency - for help and support with...
Common Mistakes Made When Developing An EVP
To avoid employer branding mistakes, companies should avoid focusing too much on benefits and not enough on culture, using vague buzzwords, only featuring top-level executives in people profiles, using a one-size-fits-all approach to the Employee Value Proposition (EVP), and overselling the company culture. Honesty is crucial in creating an effective EVP.
Building An Effective EVP Platform: What Steps To Consider
An Employer Value Proposition (EVP) is a key aspect of a company’s attraction strategy, helping to communicate its unique benefits and culture to potential employees. This process will not only help attract the right talent but differentiates a company from its...
Why An Effective Employer Brand Strategy Is A Long-Term Relationship, Not A Fling
If it’s not your goal to promote your business as an attractive employer, why not? In today’s increasingly competitive candidate market, what your existing and potential employees think of your company as a place to work is essential. What do you think they would say...