Employer Brand

Defining your employer proposition is essentially finding the answer to this simple question: “Why should people choose to work for us instead of someone else?”

It’s easy to simply focus on the visual outputs – we work with you to understand what it’s like to work for your business and obtain an accurate picture of how your employees and the external market perceive you. We want to provide insight and data, giving you valuable feedback to make informed decisions when building your EVP.

How can we help you?

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Research

Your competitors, external talent, and internal employees to provide you with accurate insights and perceptions.

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EVP Creation

Create a visual style and narrative theme that will set you aside from your competitors, catching the eye and winning the hearts and minds of talent audiences.

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Launch and Management

Make sure your employer brand isn’t launched with a bang, but then left to wither on the vine.

How we helped our clients uncover their employer brand

We have become a key partner to ASMPT in identifying their EVP and implementing this into their Employer Brand. We support ASMPT in producing Recruitment Marketing material with the goal of engaging both active and passive candidates.

“Cogito have become a key partner to Moog in delivering Employer Brand projects. As a business, we have an appetite to continually evolve how we attract, engage and retain talented people across the globe and Cogito’s expertise has helped us to do this.”

Our Employer Brand support has included a mix of internal and external research, with both successfully uncovering how they are perceived in the market. We have also supported the management of IVC’s employer brand, by ensuring that they engage with passive candidates.

Initially, Mole Valley Farmers wanted to understand the external market in terms of awareness and perception – that’s where our External market research proved to be effective. Since, we have provided support in the creation of their EVP, as well as the launch of this.

Building An Effective EVP Platform: What Steps To Consider

by cogitotalent | Mar 9, 2023

An Employer Value Proposition (EVP) is a key aspect of a company’s attraction strategy, helping to communicate its unique benefits and culture to potential employees. This process will not only help attract the right talent but differentiates a company from its...

Labour Market Report November 2022

by cogitotalent | Dec 14, 2022

Labour Market White Paper November 2022 Cogito's Employer Brand State of the Labour Market white paper is designed to offer an indication of the labour market's current outlook for employed professionals, including recruitment and hiring intentions. This white paper...

Why An Effective Employer Brand Strategy Is A Long-Term Relationship, Not A Fling

by cogitotalent | May 26, 2022

If it’s not your goal to promote your business as an attractive employer, why not? In today’s increasingly competitive candidate market, what your existing and potential employees think of your company as a place to work is essential. What do you think they would say...

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