promote your business as an attractive employer
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Every great employer brand strategy is underpinned by a clear Employer Value Proposition.
EVP Framework Development
The output of this whole process will be a full report of what we have discovered about working with you. We will then distill these findings into a short document detailing your employer proposition.
Defining your employer proposition is essentially finding the answer to this simple question: “Why should people choose to work for us as opposed to someone else?”
Taking the insights and learnings from our research, we will construct an EVP framework, including the elevator pitch and verbatim quotes to back up the EVP pillars, which can be used in employer marketing messages and values.
Creating Meaningful Employer Messaging And Marketing
Once all stakeholders have agreed on the employer proposition, our creative team will use the research to develop essential marketing messages for your crucial recruitment audiences, providing you with a toolkit of pre-written employer marketing messages to call upon as and when needed.
Working with your marketing and brand teams, we will create a visual style and narrative theme that will set you aside from your competitors, catching the eye and winning the hearts and minds of talented audiences.
We will help tell your story by creating the assets that will take you to market, such as an interactive careers site, engaging social media content, and valuable employee communications. Our unmatched passion, skills, and insights for employer branding are perfect for creating bespoke solutions. You’ll soon be ready to start managing your brand and feel comfortable in control.
Examples Of Our Work
Step Up Your Employer Brand Game.
Benefits Of Our EVP Design And Creation Service:
- You will stand out amongst the competition to top quality candidates. Your competitors may have superior benefits but if you communicate yours better, you will stand out.
- Candidates will begin to seek you out as an employer of choice, leading to a well-nurtured talent pipeline. This will save you both time and money in the recruitment process.
- Communicating your brand better will improve current employee morale and retention. A better understanding of the company they work for and the benefits they’re offered is always a big positive.
Employer brand blog
Why An Effective Employer Brand Strategy Is A Long-Term Relationship, Not a Fling
If it’s not your goal to promote your business as an attractive employer, why not? In today’s increasingly competitive candidate market, what your existing and potential employees think of your company as a place to work is essential. What do you think they would say to their family and friends about you? Let’s face it; it’s much easier to recruit top talent if the company in question has a good reputation. Some businesses attract the best of the best … it’s how they attract the star candidates in the first place that’s important. You can gain inspiration from this and apply it to your employer brand strategy.
Get In Touch
We would love to set up a call to understand your recruitment needs and chat through our services in more detail.