Cogito were appointed as the dedicated recruitment partner for ASM Assembly Systems in the UK in February 2019. Our 12-month transformation programme builds from assuming responsibility for all permanent recruitment to enhancing the recruitment model with Employer Brand, Hiring Manager, Talent Pipelining and Process improvement workstreams.  Prior to Cogito’s appointed ASM Assembly Systems were heavily reliant upon recruitment agencies resulting in high recruitment spend.


Our Solution: February 2019 to December 2019

  • Following a short period of audit of the existing RPO model, Cogito assumed responsibility for recruitment delivery in February 2019
  • Appointed a dedicated offsite team of 2 resourcers with an onsite Recruitment Business Partner based at the ASM Assembly System Head Office in Weymouth
  • Complete change in set up – Business Partner model – working in collaboration with the business
  • Introduced an improved recruitment process; kick start with sourcing strategy meeting in which a plan is agreed with the hiring manager
  • Developed and Delivering Hiring Manager training programme and iImproved Hiring Manager recruitment toolkit, applicant screening, interview question bank and onboarding process
  • Employer Brand project – internal and external research and focus groups, followed by creative output and careers site build
  • Enhanced advertisements utilising Candidate Research – motivators, needs & wants
  • Agency Preferred Supplier List formed with option for transfer of commercial agreement from Cogito to ASM at end of programme.  Secured 20% fee reduction versus previous terms.
  • Creation of Talent Pipelines to support future hiring post programme, with priority upon target competitors
  • ATS implemented

Programme Stats

  • 40 hires
  • Agency use reduced from 50% to 0%
  • Savings of £90k (year to date) versus previous agency spend
  • Awareness of ASM in target candidate pool increase from 9% (Feb) to 40% (Dec)

Client Feedback

“ASM Assembly Systems are a global technology leader, many of the people we employ have skills and experience than very few people have.  Traditional recruitment methods weren’t working for us, as well as they used to so at the start of 2019 I contacted Cogito and asked them to work with us to develop a model which was able to identify the talent we needed, promote our employer brand authentically and improve our processes to ensure we can attract, engage and acquire talented people – Cogito’s transformation programme has helped us to do this.  Their team provides us with a tailored strategy based upon our unique needs, great candidates, market insight and continuous advice to ensure we are set up for continued success and increased return upon our investment ”

Abi Cox, Head of HR

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