In February 2017, Cogito were engaged by Arval, part of BNP Paribas, to determine what good looked like in relation to Sales and Customer Service employees.

Our Solution

  • Analysed career background and demographics of 200 employees
  • Conducted 80 profiling interviews with Customer Service employees, establishing motivators, needs and wants and behaviours
  • Gathered insight from live and former candidates relating to the Arval brand – why did they apply? Would they re-apply? How is the business perceived?
  • Findings utilised to create “ideal candidate” profile and key questions incorporated into screening criteria
  • Using Talent Profile, Cogito mapped the market to identify, engage and assess external talent; promoting Arval and creating talent pools

Programme Completion: The Outcome

  • ✓ 90+hires
  • ✓ Agency use reduced from 21% to 0%
  • ✓ Referrals increased from 3% to 20%
  • ✓ Savings of £72k
  • ✓ Improved candidate and hiring manager  feedback
  • ✓ Talent Pipeline of over 100 future applicants

Client Feedback

“Arval operate in a highly competitive market, as such the quality of talent is of paramount importance to us. We recognised that we needed a partner who could demonstrate thought leadership and build a new, energetic and best practice recruitment model, Cogito were the obvious choice. We are delighted to have worked with a partner who puts our needs first and who have helped to transform our recruitment into something we can be proud of  

Ailsa Firth, HR Director

Share this article
Employer Brand Insights

Employer Brand Insights

Understanding candidates' needs is essential for employers, as employee attraction and retention becomes more challenging than ever. This white paper covers a range of employer brand insights and determines what employers should focus on to improve their proposition...

read more