Global Leader In The Contact Lens Industry Can See Clearly Following Talent Mapping Project

This case study looks at our latest talent mapping project with a global leader in the contact lens industry. Having experienced significant business growth, they required insight into creating effective recruitment campaigns, and also wanted to free up their time and save money on traditional agency fees.

Our Vision-ary Client

Cogito’s latest client is a global leader in the contact lens industry. Through scientific and technological innovation, operational excellence and close working relationships with eye care professional customers, our client has helped improve the vision of millions and become a trusted leader in the contact lens industry.

The Project Brief

At the time of initial contact, our client was experiencing significant business growth. Whilst our client’s talent acquisition team had great success in 2022 in direct hiring, they realised that to support further business plans, they require insight to create effective recruitment campaigns and to stay ahead of the competition to become the employer of choice. They also wanted to free up their time and save on traditional recruitment agency fees.

Our (Contact Lens) Solution

Our client approached Cogito to provide a two-stage solution.

Stage One: Skills Research

Skills research offers businesses valuable insights for achieving diverse, business-driven goals, including effective benchmarking through analysis of external research. Cogito sought to obtain an insight of the employment market to identify talent hot spots within a 50km radius to our client’s locations. This data was based on four key divisions within their organisation.

Before any research began, Cogito’s Talent Acquisition team conducted a discovery call with our client to compile the required information about the business structure, job titles, role remits and competitors, with opportunities to share other insights into the business and the ideal skills required.

Cogito’s research team also collated relevant open-source data points, utilising subscribed platforms and other published salary surveys and data from industry bodies. These data points were combined and weighted towards the most trustworthy and relevant sources.

Through desk-based research, we:

  • Provided a heatmap of talent hotspots within the suggested 50km radius of our client’s centres.
  • Gained unparalleled insight into a specific location’s supply and demand due to the level and granularity of data.
  • Gathered labour market and salary data from many trusted sources to provide a real-time picture of the talent market in the identified skill hot spots.
  • Obtained a competitor overview of prominent employers in the area, detailing how our client compared.
  • Talent Pool Demographics.
  • Average reward data for varying experience levels.
  • Benchmarked our client against a location’s gender averages for specific skills and job titles so that realistic expectations regarding diversity can be set.

Stage Two: Talent Mapping

Our client was finding niche roles hard to fill and attract talent through talent mapping within the identified talent hot spots.

We identified both active and passive candidates who matched their job and person specifications within their target competitors. Our approach identified more and better-quality candidates than advertisements or recruitment database searches.

Market Map and Report

The Market Map Report provided our client with details of interested candidates and those not interested in the position and the reasons why. This enabled our client to consider all aspects of the market and explore any amendments to the role, opportunity or package to ensure the best talent is secured.

In addition to the candidate information, we provided our client with a Talent Insights Report, which included trends in motivators, pay and needs/wants of the mapped talent and highlighted how our client could develop and enhance the role proposition.

We helped our client to:

  • Make more informed decisions about the role proposition, marketing and pay.
  • Take ownership of candidate engagement when ready, ensuring authentic promotion of the business and the role.
  • Gain an improved return on investment as our model was focused on the areas in which our client required support.
  • Learn more about labour markets to enhance their people strategies.
  • Evaluate potential candidates against their key criteria and the wider market.
  • Increase brand awareness through positive conversations.
  • Improve the candidate experience.

Take A Proactive Approach In Sourcing, Engaging And Hiring Talent

From measuring employee satisfaction to monitoring progress, we can provide you with research and insights to achieve your business goals. Find out more by visiting www.cogitotalent.com or contact us today.

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Written by:

Marc Drew

Managing Director

With over 20 years providing HR and Talent consultancy solutions, Marc combines leading Cogito with active involvement in client programmes, ensuring that all levels of Cogito participate in his vision of blending the expertise of our people with research & data analytics to help businesses create people strategies to deliver long lasting success.

Marc founded Cogito in 2014 to disrupt the recruitment industry and the way that organisations use insight to transform recruitment and retention strategies.

Since then, he has led Cogito through its evolution from a recruitment focused business in the early years to now include HR services, Mental Health Training and People Research and Data Analytics.

With a passion for making the world of work better for all, Marc is on a mission to ensure that HR and Business Leaders have the opportunity to access the insights and expertise they need to make fully informed people strategy decisions which results in better HR value to the business and improved employee experiences.

Prior to founding Cogito, Marc led outsourced recruitment solutions in UK and Europe within Engineering, Technology and Manufacturing sectors, leading teams of 100+ employees and placing over 3000 people into work each week.

Making Cogito an employer where people develop, thrive and have fun is at the heart of the business Marc has focused on building and has resulted in Cogito becoming a founding member of the Good Employment Charter and as member of the Business West Advisory Committee, he shares his knowledge and passion for improving workplaces to the wider South West region.

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