Research & Insights
Employer Brand Perception
Knowing what the talent you want to hire knows and thinks about your business is the first step in understanding the strength of your employer brand.
Companies with a strong employer brand see 50% more qualified applicants and take 1-2x faster to hire. (LinkedIn)
We will assess whether your attraction channels, image and reputation are positively engaging with the candidate market as you want it too and tell you what you can do to improve the way that talent views your organisation.
Our Researchers conduct online and telephone interviews with talent audiences to understand their pre-conceptions of your organisation as an employer. The conversations help us to bring to life what matters to them as individuals, what they are looking for in a new employer and what motivates them in life.
This data enables us to build clear personas for the typical talent you are looking to hire, meaning we can be far more accurate and targeted with our resourcing activities, helping to improve your recruitment return on investment.
Our insights will help you to understand more about the people you want to hire and what they think about your business:
The Awareness of your Employer Brand
The Perception of your Employer Brand
How candidate opinion about your business is formed
Candidate Motivators and what they want from their next role
How your businesses ranks against other employers
The best platforms, channels and content to engage with them
Our insights are presented in a bespoke reporting format to meet your needs, including our expert recommendations for you to adopt to enhance your employer brand and recruitment marketing so that you attract great candidates without the use of recruitment agencies.
Moog – Establishing the global EVP – Case Study
Moog are a global engineering and technology business who specialise in motion control systems. They are a highly successful business but have traditionally been very modest around their achievements, preferring to let their reputation for innovation, complex problem...
Gazprom – Employer Brand Audience Research – Case Study
Gazprom Energy – finding the truth in talent audience perceptions In January 2020, Gazprom Energy approached their Employer Branding agency partner - That Little Agency - for help and support with developing their employer value proposition. Gazprom Energy supply gas...
WEBINAR: Building your employer brand presence when you are hiring less
Webinar “Building your employer brand presence when you are hiring less.” Speaker - David Thompson Date - 23th September 2020 In this well received Cogito webinar employer brand specialist David reveals the ways in which organisations can keep themselves front of mind...